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    RESCUE DOGS INVADE THE PITCH TO GET ADOPTED
    • battersea logo
    E-doption landing hero image
    Why did
    we create
    E-doption?
    There are thousands of dogs in rescues waiting to be adopted. But sometimes, that wait becomes far too long.

    So we thought: how can we get people’s attention and give these dogs the visibility they need?
    By doing what every cause does
    — invading football fields.
    Video games But in video games!
    So we used AI to recreate
    real rescue dogs and placed
    them inside the game.
    Real shelter dogs
    Ready to play and give one
    of these cuties a home?
    Can't adopt?
    YOU CAN HELP BY DONATING TO BATTERSEA.
    Battersea has been giving dogs and cats love and expert care since 1860. As well as rescuing and rehoming, they work with other rescue organisations and charities. They help people make informed choices when getting a pet, and provide training and welfare advice. And they campaign for change when they see that dogs, cats and their owners deserve better.
    DonateDonate
    PEDIGREE are proud to partner with Battersea to support their vital work in caring for and rehoming dogs and cats, you can find out more here.
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